Give each medium the right direction
Describe the result in terms the chosen medium and tool can use.
The deliverable changes what belongs in the brief
A text brief needs audience and structure. An image brief needs subject, composition and visual constraints. Audio depends on timing and delivery; video also needs a sequence. Start with the actual medium rather than adding every stylistic adjective.
| Medium | Useful direction |
|---|---|
| Text | Purpose, evidence, audience and structure |
| Image | Subject, composition, lighting and exclusions |
| Audio | Speaker, pronunciation, pacing and duration |
| Video | Shot sequence, movement and continuity |
A product video brief without unsupported claims
Describe observable shots separately from product facts that need approval.
Prepare a short product-video prompt from the approved feature list and supplied visual references. Outline an opening shot, a single demonstrated action and a closing frame. Keep the product shape and visible controls consistent. Do not add features, customer logos or performance claims that are absent from the approved material. Identify any assets or permissions still needed.
The destination creates the media
Prompeteer prepares instructions for supported targets. The selected media tool controls rendering capabilities, asset policies and generation charges. Review the output for factual, visual and rights-related errors.
Common questions
Can I use the same brief for an image and a video?
The core idea can be shared, but a video needs timing and continuity. Adapt the instructions to each medium instead of assuming identical controls.
Sources and review
Reviewed