Answer engine marketing

An action plan for AI agent discovery.

Turn website findings and available visibility evidence into clear work for marketing, content and engineering. Know what to change and how to check it.

Start with your website auditView sample report
From findings to action

  1. Start with evidence

    Use your website audit and available visibility observations.

  2. Generate the plan

    Organize technical fixes, content briefs and relevant distribution.

  3. Assign and verify

    Review the facts, choose owners and check the changes.

Your team reviews the plan and controls publication.

Give each change a purpose

A useful content plan starts with the buyer’s question. Connect the answer to a specific page, responsible owner and factual review.

Connect discovery to business outcomes

Review answer observations alongside qualified visits and conversions from your own analytics. Keep measured results separate from the improvements a plan proposes.

Example: an unanswered comparison question

The situation

Buyers compare your offer with an alternative, but your website leaves the main compatibility question unanswered.

The work

Prepare a factual comparison brief, ask the product owner to verify it, and publish the answer where buyers can find it.

The follow-up

Check that the page answers the question. Review subsequent observations and qualified visits without assuming that one caused the other.

Before you start

How do I create and receive the plan?

Sign in, audit your website and open the AEM plan in the report. Generate and review it, then request an email copy when available. Generation and delivery show separate statuses.

Does Prompeteer publish the changes?

Your team controls publication through its existing workflow. Review the facts, claims and responsibilities before making changes.

How should we use competitor context?

Review the selected domains and business context before using them to set priorities. Appearing in the same answer does not prove that two businesses compete for the same customer.

When should we review the plan?

Review regularly and after meaningful changes, such as a launch or new pricing. Compare the actual collection dates and scope before interpreting a trend.

Start with a website audit.

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Start with your website audit