Content Creation & Writing

Ogilvy Copywriting

Apply David Ogilvy's advertising principles when writing or reviewing copy, headlines, product descriptions, landing pages, ads, emails, or any persuasive text. Use when the goal is copy that sells, not copy that wins awards. Covers positioning, headlines, promises, brand voice, long-form copy, and visual logic. Source: How to Create Advertising That Sells (1972) + Ogilvy on Advertising.

Publisher / source
Infrasity-Labs/dev-gtm-claude-skills (found on the CSV list)
Upstream record
Infrasity-Labs/dev-gtm-claude-skills
Version
Version 2
Published
Publication review
Approved for publication · recorded passed scan 2026-11-03
Content fingerprint
e381c2aefd9b0fd5b2add6668ec3c95d687b16de87a253fb0bc14ea61a8338d8