Strategy & Planning

DevRel Strategy

Designs a company's developer relations program from the top - the business driver that funds it, the two goals it is allowed to serve, the pillar mix (advocacy, marketing, enablement, community) for its stage, audience priority, build-vs-buy per bet, staffing sequence, and a written refused list. Use whenever someone asks whether to start doing DevRel, what a new devrel program should do first, why devrel work is busy but not landing, how to justify the program to an exec, which pillar deserves the next investment, who to hire next, or whether to outsource content, events or community - even if they never say "strategy". Not the first-90-days plan - use samber/developer-relations-skills@developer-relations-kickoff. Not metrics, org chart or budget math.

Publisher / source
samber/developer-relations-skills (found on skills.sh)
Upstream record
samber/developer-relations-skills
Version
Version 3
Published
Publication review
Approved for publication
Content fingerprint
653df6fc2655b9637b496ce12fc0a9ba158961b7a2fe0d20d6b7b62cf1f6ca81