Marketing & Advertising
Message House Builder
Use when the user asks to "build a message house", "write a PR-FAQ for our launch", or "define the launch narrative and value pillars"; derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided / [needs source]) — plus a working-backwards PR-FAQ narrative spine (launch-day tense, empty-chair test, five external + five internal FAQs) and per-channel message angle packs (angles, not finished copy). Not for the positioning canvas itself — use positioning-mapper; not for finished blog posts or pages — use content-writer; not for ad or email units — use each discipline creative builder; not for claim adjudication — use offer-claims-registry. 消息屋/PR-FAQ/价值支柱/发布叙事
- Publisher / source
- aaron-he-zhu/aaron-marketing-skills (found on skills.sh, an awesome list)
- Upstream record
- aaron-he-zhu/aaron-marketing-skills
- Version
- Version 4
- Published
- Publication review
- Approved for publication
- Content fingerprint
4cb7f25891abee7cfdf57f4ac434472d2c1d7b3737826b371d7d96cb61302367