Marketing & Advertising

Marketing Mix Modeling Pipeline

End-to-end Marketing Mix Modeling pipeline with adstock, saturation, OLS regression, and budget optimization

Publisher / source
reason-machines/marketing-skills (found on skills.sh)
Upstream record
reason-machines/marketing-skills
Version
Version 1
Published
Publication review
Approved for publication
Content fingerprint
a589436ed77644bc9dd048557d38c2479273503a8294fda58fb9941936b3b6b5