Data Science & Analytics
Retargeting Funnel
Design a multi-stage retargeting sequence from a site's own funnel data - recency windows and behavioural-depth tiers per stage, a message and offer ladder for each stage, mutually exclusive audiences with exclusion logic, and per-stage frequency caps. Use whenever the user mentions retargeting or remarketing, cart or form abandonment, how long a retargeting window should be, frequency caps, a retargeting audience that is too small, or ads still showing to people who already bought - even if they never say 'funnel'. Covers B2B and B2C, and produces a stage-by-stage plan rather than campaigns built inside an ad platform. Do NOT use to design cold prospecting audience tiers - use mbfinotti/advertising-skills@ad-audience-targeting instead.
- Publisher / source
- mbfinotti/advertising-skills (found on skills.sh)
- Upstream record
- mbfinotti/advertising-skills
- Version
- Version 3
- Published
- Publication review
- Approved for publication
- Content fingerprint
c490a8b5ec6eaa8f0dd706ce58b2adbc160c470e1583037f5fb70c653aeb6272