Data Science & Analytics

CAC ROAS Benchmark

Compute a business's CAC and ROAS family metrics from real spend and outcome data, then judge whether the spend is healthy against three references - the business's own break-even, its own trailing history, and provenance-labelled external benchmarks - returning healthy, watch, unhealthy, or insufficient evidence. Use whenever the user asks whether their CAC is too high, whether a ROAS is good, what ROAS to aim for, whether ads are profitable, or mentions MER, blended CAC, payback period, or a spend health check - even if they never say 'benchmark'. Covers B2B/SaaS (cost per SQL, cost per closed-won, cohort lag) and B2C/ecommerce. Do NOT use to set those thresholds as policy - use mbfinotti/advertising-skills@ad-spend-guardrails instead.

Publisher / source

mbfinotti/advertising-skills (found on skills.sh)

Upstream record

mbfinotti/advertising-skills

Version

Version 3

Published

2026-11-02

Publication review

Approved for publication

Content fingerprint

7a11bfcff30e7809d4917c5110f391e1e0767205272b453f3414f580b4e1116d