Software Development

Analytics Tracking

Designs and implements website analytics tracking with Google Analytics 4 and Google Tag Manager: a written tracking plan, event and parameter names that pass GA4's rules, gtag.js or data-layer code, key events, consent mode, UTM conventions, and a verification pass. Use when someone says "set up GA4", "add conversion tracking", "track this form or button", "write a tracking plan", "GTM data layer", "UTM parameters", "why are my events missing or counted twice", or "audit our analytics setup".

Publisher / source
TerminalSkills Library
Upstream record
TerminalSkills/skills
Version
Version 4
Published
Publication review
Approved for publication
Content fingerprint
6a2028f1d3920899b8e337757b4dc56d4b37bc6770a3518a3c101aa1d25ce05c