Creative Design & Branding

Brand Discovery

Run a structured, resumable multi-session brand identity interview across 8 modules (purpose, positioning, audience, personality, voice, narrative, founder tension) using laddering, 5 Whys, and projective techniques, persisting answers to disk and producing a master brandbook (90_SYNTHESIS.md). Use when creating or repositioning a brand, briefing designers or writers, or making implicit founder knowledge explicit.

Publisher / source

affaan-m/ECC (found on skills.sh, an awesome list, the CSV list)

Upstream record

affaan-m/ECC

Version

Version 3

Published

2026-11-02

Publication review

Approved for publication · recorded passed scan 2026-11-02

Content fingerprint

e6b9999ef722a42e0a01cd663072608609f69acc6bfd558fa3d4a14fcc3650b9