Software Development
Ad Bidding Strategy
Choose the bidding policy per platform and goal - manual vs automated, cost-goal vs value/return-goal, when to switch, and how to set and move the target - written up as a policy with an evaluation window, change discipline, and a rollback trigger. Use whenever the user mentions a bid strategy, target CPA or target ROAS, smart or automated bidding, bid cap vs cost cap, portfolio bid strategies, seasonal bid adjustments, value-based bidding readiness, or delivery collapsing after a target change - even if they never say 'bidding'. Covers B2B and B2C. Do NOT use to split budgets across campaigns (mbfinotti/advertising-skills@ad-spend-allocation) or to track spend against a budget (mbfinotti/advertising-skills@ad-budget-pacing).
- Publisher / source
- mbfinotti/advertising-skills (found on skills.sh)
- Upstream record
- mbfinotti/advertising-skills
- Version
- Version 3
- Published
- Publication review
- Approved for publication
- Content fingerprint
4142522be0d1a222c56fcbce385e74e9f4e6f374b6a60476cab27c09fb5b9d01