Creative Design & Branding
Ad Format Fit
Flag ad formats that are a poor fit or commonly misused for a given objective and platform - formats the objective does not even expose, formats built for a different funnel stage, formats the team cannot produce - then, post-launch, separate a format problem from a creative or targeting problem. Use whenever the user asks which ad format to use, mentions carousel, Stories, in-feed vs in-stream video, a funnel-stage mismatch, a pre-launch format check, or says a format 'isn't working' - even if they never say 'format fit'. Covers B2B and B2C, with explicit launch blockers. Do NOT use to choose the channel itself (mbfinotti/advertising-skills@ad-platform-selection) or to brief the creative (mbfinotti/advertising-skills@ad-creative-brief).
- Publisher / source
- mbfinotti/advertising-skills (found on skills.sh)
- Upstream record
- mbfinotti/advertising-skills
- Version
- Version 3
- Published
- Publication review
- Approved for publication · recorded passed scan 2026-11-03
- Content fingerprint
d74afbdd27dae298b99342b69a262a6c2ff8ee9b381b409477b78bf760caa09b