Cybersecurity
Monetizing Innovation
Design products and pricing around validated willingness to pay, from Ramanujam & Tacke''s "Monetizing Innovation". Use when the user mentions "pricing", "how much should we charge", "willingness to pay", "pricing page", "packaging", "freemium vs free trial", "are we leaving money on the table", "nobody buys at this price", "price increase", or "good-better-best". Also trigger when designing or auditing pricing and packaging, validating willingness to pay before building, segmenting customers by value, or choosing between subscription, usage-based, and freemium models. Covers price-before-product, willingness-to-pay talks, the four failures (feature shock, minivation, hidden gem, undead), leader/filler/killer packaging, and behavioral pricing. For offers and guarantees, see hundred-million-offers. For what customers value, see jobs-to-be-done.
- Publisher / source
- wondelai/skills (found on skills.sh, an awesome list, the CSV list)
- Upstream record
- wondelai/skills
- Version
- Version 3
- Published
- Publication review
- Approved for publication
- Content fingerprint
690c57380a24a34f41069d3915366160be8d4db08fa7a643ff5c3751dad14375