Software Development

Ad Conversion Tracking

Verify that conversion events are correctly configured, firing once, and deduplicated before a paid campaign launches, then turn the evidence into a GO / NO-GO decision. Covers tag debugging, test conversion tracing, browser/server event deduplication (including Conversions API setups), value and currency checks, conversion action status, consent handling, and test-data exclusion. Use whenever the user asks if their tracking works, mentions a pixel or tag check, conversions not showing up, duplicate conversions, or a pre-launch checklist - even if they never say 'conversion tracking'. Covers B2B lead gen and B2C ecommerce on any ad platform. Do NOT use to reconcile platform vs CRM numbers after launch - use mbfinotti/advertising-skills@ad-attribution-gap instead.

Publisher / source
mbfinotti/advertising-skills (found on skills.sh)
Upstream record
mbfinotti/advertising-skills
Version
Version 2
Published
Publication review
Approved for publication
Content fingerprint
fca2c0bd2f320045b203d528955292906c531e257c6938e2770bfcba7dcb63b2