AI & Machine Learning
Positioning Mapper
Use when the user asks to "map our positioning", "name our competitive alternatives", or "pick a beachhead segment for the launch"; produces a Dunford-style positioning canvas — named competitive alternatives (including spreadsheet and status quo), unique attributes (verifiable, or routed to the claims ledger), value themes (attribute→benefit→value chains), a target beachhead segment scored on serviceability / pain intensity / reachability, and a one-sentence onlyness statement — the sole upstream of the message house and the entity-signal source for the canonical entity profile. Not for the message house or per-channel launch copy — use message-house-builder; not for audience/persona profiling itself — use audience-mapper; not for SEO keyword positioning — use keyword-research. 定位画布/竞争替代品/独特价值/滩头细分
- Publisher / source
- aaron-he-zhu/aaron-marketing-skills (found on skills.sh, an awesome list)
- Upstream record
- aaron-he-zhu/aaron-marketing-skills
- Version
- Version 3
- Published
- Publication review
- Approved for publication
- Content fingerprint
6ce311b2cbd488873fe7200aea9d83610c584a62854ede7659bd52f57ad11e15