Marketing & Advertising
Content Pillars
Use to define a brand's content pillars — the 3–5 recurring themes it posts about — the strategic backbone between the brand profile and the content calendar. Run when the user says "content pillars," "content buckets," "what should I post about," "content themes," "content strategy," "pillars," or before planning a batch or calendar. Reads brand-profile first and derives pillars from positioning, point of view, audience, and proof — real ownable themes, never generic "educational / behind-the-scenes / promotional" buckets (those are intents and formats, not pillars). Produces a content-pillars.md that batch-content-plan and the content skills read. Works for any business: B2B, ecommerce, local, personal brand, nonprofit.
- Publisher / source
- social-media-skills/skills (found on skills.sh)
- Upstream record
- social-media-skills/skills
- Version
- Version 1
- Published
- Publication review
- Approved for publication
- Content fingerprint
579955cd7a6f6c6a4a1ff94be28bf5a7ada8946a0c5d6d005e8258f1a0a06f9b