Strategy & Planning

Joint GTM Planning

Plan one joint go-to-market motion with one already-chosen partner - the joint value proposition, co-marketing campaign shape, launch sequencing, budget and market-development funds, the lead-sharing and attribution agreement, and the closing debrief. Covers B2B vendor-to-vendor co-marketing, consumer co-branding, and creator collaborations. Use whenever the user mentions a joint GTM plan, partner co-marketing, a joint webinar or integration launch, or a better-together story with a named partner, even if they never say GTM. Macro strategy only, no ad copy, email bodies, or asset production. Do NOT use for direct-vs-partner deal policy - use mbfinotti/partnerships-skills@co-selling-strategy instead.

Publisher / source
mbfinotti/partnerships-skills (found on skills.sh)
Upstream record
mbfinotti/partnerships-skills
Version
Version 3
Published
Publication review
Approved for publication
Content fingerprint
4be692e1d60e8a6b453b42c4d57dffb95c42bef3e6cb6005aa5927d818f7ea41