AI & Machine Learning
Ad Negative Keywords
Build and maintain negative keyword lists from search term reports to cut wasted ad spend in paid search - n-gram query mining to surface irrelevant search terms, the right negative match types and exclusion levels (account, shared list, campaign, ad group), and a review cadence that avoids overblocking queries that convert. Use whenever the user mentions a search term or search query report, irrelevant clicks, junk traffic, wasted ad spend, or wants to exclude or block keywords - even if they never say 'negative keywords'. Covers B2B lead gen and B2C/e-commerce; needs the account's query data. Do NOT use for account-wide underperformance with no query-level evidence - use mbfinotti/advertising-skills@ad-account-diagnostic instead.
- Publisher / source
- mbfinotti/advertising-skills (found on skills.sh)
- Upstream record
- mbfinotti/advertising-skills
- Version
- Version 3
- Published
- Publication review
- Approved for publication
- Content fingerprint
47f5e1d26e86854912295f416f0c2fef4c944281f8abc48050199df008675226