Marketing & Advertising
Share Of Voice Tracker
Use when the user asks to "track our share of voice", "what share of the conversation do we own vs competitors", or "trend our SOV this quarter"; computes SOV% = brand mentions ÷ (brand + competitor panel mentions) per platform per period on a LOCKED competitor panel — a panel switch invalidates the trend (restart the series and log the break; the ECHO O3 rule) — plus a sentiment-weighted SOV variant (sentiment labeled Estimated unless human-coded) and a Wikipedia-pageviews attention-share alternative; built from keyless listening connectors, gdelt.py news echo, and user exports — public counts only, closed platforms are never scraped. Not for backlink or offsite SEO signals — use offsite-signal-analyzer. 声量份额/竞品声量对比/提及份额/注意力份额
- Publisher / source
- aaron-he-zhu/aaron-marketing-skills (found on skills.sh, an awesome list)
- Upstream record
- aaron-he-zhu/aaron-marketing-skills
- Version
- Version 3
- Published
- Publication review
- Approved for publication
- Content fingerprint
24bbfb09238d9e24fc37d524f751a05380af18697a30b17af4440a99593eb365