Software Development
Contagious
Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when the user mentions "go viral", "word of mouth", "shareable content", "social currency", "why people share", "referral program", "nobody is sharing it", or "make this spread". Also trigger when designing shareable features, crafting social campaigns, or building products that spread through peer recommendation. Covers environmental triggers and high-arousal emotional content. For sticky messaging, see made-to-stick. For persuasion tactics, see influence-psychology.
- Publisher / source
- wondelai/skills (found on skills.sh, an awesome list, the CSV list)
- Upstream record
- wondelai/skills
- Version
- Version 3
- Published
- Publication review
- Approved for publication
- Content fingerprint
cbebc68767b7e2e2ec881e7e08dd7241f5e50134368c3867eba2646d8fababbe