Marketing & Advertising

Conversion Rate Optimization (CRO)

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.

Publisher / source
coreyhaines31/marketingskills (found on skills.sh, an awesome list, the CSV list)
Upstream record
coreyhaines31/marketingskills
Version
Version 3
Published
Publication review
Approved for publication
Content fingerprint
6e172cc38178c800ff41ceb097f36c6a1db8035fb88a1fee53043f8ec38a6f35