Marketing & Advertising
Media Buying
Plan and execute media buying across digital and traditional channels — programmatic advertising, DSP platforms, direct buys, and budget allocation. Use when tasks involve programmatic ad buying, real-time bidding (RTB), demand-side platform setup, media plan creation, CPM/CPC/CPA optimization, cross-channel budget allocation, audience segmentation for paid media, or negotiating direct ad placements.
- Publisher / source
- TerminalSkills Library
- Upstream record
- TerminalSkills/skills
- Version
- Version 9
- Published
- Publication review
- Approved for publication · recorded passed scan 2026-11-10
- Content fingerprint
9401b95bf50531cdbe91c7f2bd96b5d06db4c010f015b4cebeecb2b5bbf546e8