Marketing & Advertising
Attribution
When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI and conversion tracking, see conversion-tracking. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.
- Publisher / source
- coreyhaines31/marketingskills (found on skills.sh, an awesome list, the CSV list)
- Upstream record
- coreyhaines31/marketingskills
- Version
- Version 3
- Published
- Publication review
- Approved for publication · recorded passed scan 2026-11-02
- Content fingerprint
950ed42f471fa5484eae4c122a2c2cd54aa4916ce65581b5cb2f51fe8c630710