Data Science & Analytics
Launch Retro Analyzer
Use when the user asks to "run a launch retro / post-mortem", "compare launch results vs targets by channel", or "decide what to keep or kill for the next launch"; produces a structured D1/W1/M1 retrospective — a per-channel actual-vs-target table (UTM-attributed own analytics as the truth column, platform self-reported numbers as reference, every figure labeled Measured / User-provided / Estimated), a 5-Whys chain on the single largest miss, keep / kill / change decisions per channel, 3-5 actionable learnings for the next launch, and an outcome snapshot submitted to the launch registry. Not for return math (CPA / ROI) — use roi-calculator; not for the stakeholder-facing report writeup — use report-generator; not for a metric deep-dive — use performance-analyzer. 发布复盘/渠道归因/5-Whys/keep-kill
- Publisher / source
- aaron-he-zhu/aaron-marketing-skills (found on skills.sh, an awesome list)
- Upstream record
- aaron-he-zhu/aaron-marketing-skills
- Version
- Version 3
- Published
- Publication review
- Approved for publication
- Content fingerprint
9847c1a1df2de9d1ef94e8e61a2a208b5512608e975fa68be4f697ba423e5e5f